Become a Social Media Influencer
How You Can Use Video Testimonials to Create Social Proof Online
3 Patient Interview Skills from Dr. Pimple Popper
Table of contents
Do you interview your patients or customers for online video?
If so, then you need these 3 essential patient interview skills to create truly engaging videos like social media celebrity Dr. Pimple Popper, aka: Dr. Sandra Lee.
Patient Interview Skills for Social Media
Your patient interview skills will set you apart from your competition on social media. Your videos will get more engagement and views. In turn, your online traffic will grow and your business will improve.
If this is what you want, then you need these 3 interview skills demonstrated by Dr. Pimple Popper in this video:
When people look at famous online influencers they often think, “I can’t do that; those people are special” or “They’re lucky – they were online first” and their success can’t be replicated.
But, their success can be replicated. And, you can replicate their success by learning the 3 patient interview skills Dr. Pimple Popper demonstrates so well:
- Vulnerability – Dr. Sandra Lee opens up about her fears of being rejected by her professional peers.
- Compassion – Dr. Lees connects instantly with a woman with cancer.
- Humility – Dr. Lee calls in an expert when her patient needs care that she cannot provide.
Social Media Success Requires Authenticity
The internet is full of people and businesses that make outsized claims that we, as consumers, cannot validate.
When Dr. Pimple Popper goes on video with one of her patients and shows her human side – her vulnerability, her compassion and her humility – this is laying the groundwork for her long-term success. We know that she is real. We know that we can trust her.
These 3 skills are the same 3 skills that will lay the groundwork for your long-term success, too.
Interview Skills Can Be Learned
‘Mirroring’ is a technique most of us have practiced, whether we knew it or not, since we were babies.
We mirrored our parents and our friends. We made our faces, our voices and our behaviors like theirs. We mirrored people we identified with, usually based on similarity on these 3 factors:
So, you should not be surprised to learn that your brain is hard-wired to learn by mirroring, too.
Mirror Neurons Help You Learn Interview Skills
Mirror neurons in your brain fires when you see other people, those you identify with, behave with human emotions and behaviors – like vulnerability, compassion and humility.
Simply by watching Dr. Pimple Popper you will see the desired behaviors and outcome of your own videos – an authentic connection with your customer.
So, go watch Dr. Pimple Popper’s interview videos (not the pimple videos, ick!) to learn how she creates her authentic connections with her patients.
Here is a list of Mirroring ‘Dos and Donts’ from the Wall Street Journal:
- Build a connection first. Make listening and understanding the other person your priority.
- Start by nodding and tilting your head as you listen.
- Try matching the other person’s vocal tone and pace.
- If that works, move on to mirroring gestures and posture. Don’t try to fake it by pretending to be interested when you’re not. You’ll almost certainly be found out, damaging the relationship.
- Try to fake it by pretending to be interested when you’re not. You’ll almost certainly be found out.
- Mirror negative nonverbal signals, such as crossing arms in front of your body or stepping back.
- Try to copy the person’s gestures, movements and expressions exactly.
- Devote so much energy to mirroring that you feel stressed.
Study People Who Have Already Succeeded on Social Media
This is exactly what we do on this blog – we study and report on successful social media physicians in order to improve the use and uptake of social media by the healthcare community.
Then, we encourage physicians, chiropractors, physical therapists, dentists and others to create interview videos and use them on social media as video testimonials instead of expensive advertising.
The two top-rated social media physicians in America today are:
- Dr. Pimple Popper
- Dr. Miami
Your Patients Are Amazing, too!
Right now, you are probably thinking, “I’m not a beautiful celebrity and my patients are not celebrities – how can I interview them?”
Remember Dr. Pimple Popper’s 3 patient interview skills – vulnerability, compassion and humility – these skills work with everybody!
Watch both the above videos – several times each if you need to – to learn how some of the most engaging and popular online physician celebrities have gained an maintained their online #1 status.
Let Your Patient Tell Their Story
Again, follow the well-trod path when interviewing your patients.
Guide your customer or patient in the interview using a simple, storytelling model recommended by the experts.
We call it the Worlds’ Simplest Story – here is the 3-step story sequence.
- Set-up: Who are you?
- Incident: What brings you to see us?
- Resolution: How did you find the solution?
Also, if you prefer reading rather than watch the video above then here are Dr. Miami’s 10 Interview Techniques he used to interview celebrity Kodak Black.
Finally, let technology work for you – use the free app that works on any phone or tablet, connects to Facebook or YouTube and even transcribes the audio-to-text for posting to Google My Business.
Free Apple App
Download free video testimonial app from the Apple App store.