How You Can Use Video Testimonials to Create Social Proof Online
April 9, 2021 | Medical Practice Marketing
You’re the social media manager for a large medical practice. It’s your job to drive new patients through the front door. You know social media works but it takes time… and content. LOTS of content! Table of Contents Why Goals Don’t Work in Social Media Marketing Three Step Process to Achieve Your Life’s Goals Teamwork […]
March 24, 2021 | Video Testimonials on Websites
Do you interview your patients or customers for online video? If so, then you need these 3 essential patient interview skills to create truly engaging videos like social media celebrity Dr. Pimple Popper, aka: Dr. Sandra Lee. Patient Interview Skills for Social Media Your patient interview skills will set you apart from your competition on […]
March 18, 2021 | Social Proof on Websites
This social proof infographic answers the following questions: What is Social Proof? How Many Types of Social Proof Are There? Who 1st Described Social Proof? Keep reading to see some examples of social proof used for online marketing. Download the Online Social Proof infographic Keen to learn more about social proof? Check out these pillar […]
March 10, 2021 | Social Proof on Websites
Social proof is third-party validation.
Social proof, as a term, was coined by Dr. Robert Cialdini in his book Influence: The Psychology of Persuasion in 1984.
Social Proof was one of the six ‘weapons of influence’ that salesman used to influence their prospects to buy from them.
March 2, 2021 | Video Testimonials on Websites
Here are the most Frequently Asked Questions (FAQs) our team here at the WOW Promoter get asked on our blog and our Facebook page about how to do a video testimonial.
Should I write out questions beforehand?
Should I use natural, room lighting or artificial lighting?
Should I get an external microphone?
How to set-up the ‘long-sided interview’
Where does the interviewer sit?
Should I use one or two cameras?
February 22, 2021 | Medical Practice Marketing
This is a good example of online marketing by doctors and it has proven to be very popular; garnering Dr. Miami many new patients and much expose to the Miami community.
Dr. Miami uses 10 Interviewing Tips that every doctor should employ online
February 21, 2021 | Medical Practice Marketing
Here are 10 patient interview techniques from America’s #1 surgeon on social media: Dr. Miami. Use these to make your own patient videos more engaging for your fans, funnier or simply easier to watch.
February 9, 2021 | Video Testimonials on Websites
We have noticed that the ‘best’ testimonial videos are interview videos. Especially if they are ‘do-it-yourself’ testimonial videos. Here, we’ll explain with some examples of ‘good’ and bad’ testimonial videos in the next sections… What are some examples of ‘good’ video testimonials? What are some examples of video testimonials that are ‘bad’? How do I […]
February 4, 2021 | Medical Practice Website
Why is Dr. Miami STILL the #1 social media physician? Dr. Miami is famous because he has mastered the social media game. Perhaps the better question is this – how can YOU also get internet famous? Many of us are familiar with Dr. Miami’s amazing success with his Snapchat surgical videos that exploded his medical […]
January 28, 2021 | Video Testimonials on Websites
Pre-interview communication Health Screen Prior to Interview Health Screen On-site Arrive to the Live Interview site The handshake Social distancing Cleaning Pre-interview communication Describe to your customer how the interview will go before it happens. Remember that your customer is probably more nervous than usual, because of the pressure of the interview and the precautions […]
January 24, 2021 | Video Testimonials on Websites
A good video testimonial is one that converts your prospective customers into new customers. Video testimonials are being used more and more every day – apps that automate the testimonial collection process are one reason for this increase. The demand for daily ‘content’ on social media is also driving the increase in online video – […]
January 13, 2021 | Medical Practice Marketing
Plastic surgeons are trying to use social media to attract new patients to their practices. In this post, we’ll describe top strategies for social media marketing for plastic surgeons. We’ll also cover the following: How Much are Plastic Surgeons Posting on Social Media? What are the Best Plastic Surgery Posts to Gain Engagement (with examples)? […]
December 27, 2020 | Social Proof on Websites
Social proof helps you do hard things by watching other people do those things.
The original research on social proof showed helpful effects for difficult behaviors like the following:
quitting drinking, avoiding self-harm, suicide, changing negative thinking…
December 1, 2020 | Medical Practice Marketing
Today, we’re going to explore the social media channels of Dr. Miami, aka: Dr. Michael Salzhauer, a famous cosmetic surgery who first came to fame in 2016 when he was the first doctor to start putting his cosmetic surgery – the Brazilian Butt Lift and breast augmentations – on Snapchat.
November 18, 2020 | Video Testimonials on Websites
There are three ways to ask for a video testimonial: directly, face-to-face virtually, by text/email virtually, by a website display widget Now, let’s add some context to these descriptions: When your customer is face-to-face, your team will have the opportunity to help the customer prepare for the video testimonial. One or more of your team […]
November 14, 2020 | Video Testimonials on Websites
Winston Churchill nodded his head in greeting to the famous director-radio host Orson Welles as they passed each other in a crowded restaurant. Welles was trying to obtain money for a movie project from a wealthy theater financier. Upon reaching their table, the financier turned to Welles and said, “You know Winston Churchill?” to which […]
November 6, 2020 | Social Proof on Websites
Table of Contents What Are Credentials? Why do Credentials Matter Online? Doctors Successfully Use Social Media to Grow their Real World Practices How Did Dr. Miami Create His Social Media Following? How Did Dr. Pimple Popper Create Her Social Media Following? Where Did We get the Data that Shows Credentials are Dead Online? Why Should […]
October 29, 2020 | Social Proof on Websites
October 9, 2020 | Social Proof on Websites
There Are Only Two Types of Social Proof Who Coined the Term ‘Social Proof’? Social Science Experiments Describing Social Proof What is Modern Social Proof Types of Social Proof According to Conversion Rate Optimization (CRO) professionals What is a ‘Category’ of Social Proof? There are only 2 Types of Social Proof – According to Social […]
September 28, 2020 | Medical Practice Website
To calculate your NPS manually, use this simple formula Net Promoter Score Poster When NOT to use the NPS The Net Promoter Score Tells a Love Story How do you measure customer loyalty? How do you know you’re winning? Your customers will tell you. When your business exceeds your customers’ expectations they’ll reward you with […]
September 27, 2020 | Medical Practice Website
In this blogpost we’ll discuss: What is the ROI on social media? Business School ROI Definitions of Social Media Engagement Social Media Analytics How to Track New Leads at the Point of Sale What will be your ROI on social media? Free offer Small business owners work hard for their money – over 70% of […]
September 23, 2020 | Social Proof on Websites
Dr. Robert Cialdini’s Six Forces of Persuasion Dr. Robert Cialdini describes these six forces in his 1984 book Influence: The Psychology of Persuasion. Small business owners should should understand how customers respond to these common, and legitimate, behaviors. Reciprocity Commitment and Consistency Social Proof Liking Authority Scarcity Dr. Cialdini describes these six forces as […]
September 23, 2020 | HIPAA & Legal
September 22, 2020 | Video Testimonials on Websites
What is the Free Social Media Marketing Kit? The new, free Social Media Kit from the WOW Promoter is for professional small business owners – such as doctors, lawyers and veterinarians. Your office is sitting on a HUGE untapped asset: Video Testimonials from your current customers. You could be leveraging this asset today to EXPLODE […]
September 19, 2020 | HIPAA & Legal
What is the WOW Promoter app? Our website address is: https://wowpromoter.com. This privacy statement (“Privacy Statement”) applies to the treatment of personally identifiable information submitted by, or otherwise obtained from, you in connection with the associated application (“Application”). The Application is provided by WoW Promoter, Inc (and may be provided by WoW Promoter, Inc on […]
September 19, 2020 | Video Testimonials on Websites
September 10, 2020 | Social Proof on Websites
The Seven New Rules of Social Media for Small Business Owners in 2020 are the following: The Social Proof Rule The Proximity Rule The Free Rule The Rule of You The Power Law The Reciprocity Rule The Consistency Rule Full Disclosure: I do social media audits. Our company, WOW Promoter Video Testimonials, makes and sells […]
June 30, 2020 | Medical Practice Website
The Modern Criteria for Social Media: The VRIN Score The Modern Criteria for Social Media: The VRIN Score Doctors and dentists who use social media to advertise their practices can improve their social media ‘game’ in 2020. The VRIN score is a simple method to rank the viral quality of your web content, be it […]
June 27, 2020 | Medical Practice Marketing
Free Testimonial Video for Wellington Small Business Owners To support the local Wellington, Florida community and help restart the economy – while respecting social distancing – WOW Promoter is offering FREE Testimonial videos through our app. The app allows you to adhere to social distancing protocols, wear a mask and easily clean up afterwards. In […]
May 15, 2020 | Healthcare Google Reviews
What is a Negative Google Review? A negative Google Review is two-star review or below; three stars is equivocal (neither good nor bad) while four and five star reviews are good-to-excellent. Here’s what we’ll also discuss on this blog post. Table of Contents What is not a negative Google Review How to respond to a […]
May 4, 2020 | Medical Practice Website
Should Plastic Surgeons Advertise on Social Media in 2020? The question “Should Plastic Surgeons Advertise on Social Media?” is actually part of a bigger question – “Should Plastic Surgeons Advertise Online?” Here’s a quick summary of what you’ll get by reading this blogpost (table of contents): How many new customers will I get from online […]
April 22, 2020 | Video Testimonials on Websites
Small business owners, TikTok will change your world. You don’t dance and wave your arms, you say? So how will TikTok change your world? In 2020, TikTok is making made video self-expression cool, fun and ubiquitous in the United States. And, TikTok can be cool, fun and profitable for small businesses, too. TikTok now has […]
April 18, 2020 | HIPAA & Legal
Table of Contents Common Questions About Testimonials and Reviews Federal Trade Commission Guide Concerning the Use of Endorsements and Testimonials in Advertising Google Terms of Service The HIPAA Privacy & Security Law Where Did HIPAA Come From? Can I Take Testimonial Videos on My Cell Phone? Do I Need to Comply with HIPAA Privacy and […]
March 24, 2020 | Video Testimonials on Websites
What do small business owners do when social distancing impacts your customer traffic? Table of Contents Let Your Employees Post Positive Video Testimonials on Social Media Post Your Own Video Testimonial When Should I Post Employee Video Testimonials Online? Use Video Testimonials as Advertisement During ‘Social Distancing’ Signed Media/Video Release to Advertise on Social Media […]
March 12, 2020 | Video Testimonials on Websites
Social proof online is what you can get with video testimonials from your current clients and patients. If you’ve made the decision to use video testimonials in your medical practice or small business storefront then this Checklist is the first place to start. Table of Contents What is the WOW Promoter app? Review your social […]
January 7, 2020 | Video Testimonials on Websites
My Story When I was 10 years old, I saw my whole life in front of me – in my ten-year olds’ eye I saw a fully-grown, successful businessman. I was that guy in the suit, the one everyone looked up to with respect. He had all the answers, all the skills and all the […]
June 5, 2019 | Video Testimonials on Websites
April 21, 2019 | Medical Practice Marketing
Thinking of Buying Online Referrals? Do you want to ‘rent’ or ‘buy’ your new customers? ‘Rented’ customers (those you get by buying online referrals) can disappear when you’re outbid by a competitor down the street offering lower prices. ‘Buying’ customers means you invest in your own marketing and customer connection infrastructure, deliver great service and […]
March 31, 2019 | Medical Practice Marketing
Talk Triggers is a 2018 business book written by Jay Baer and Daniel Lemin Link to the podcast on Social Media Examiner with author Jay Baer here. Table of Contents Definition of a Talk Trigger The Four Criteria for a Talk Trigger The Five Types of Talk Triggers How a Business Creates Talk Triggers How […]
March 25, 2019 | Healthcare Google Reviews
What is ‘The Happiness Scale’ The Happiness Scale is an exercise suggested by Y Combinator’s Sam Altman (and described in Peter Theil’s ‘Zero to One’) for new, quickly scaling app companies, such as Uber. Since an app is, almost by definition, a new way to do an old thing (eg: Uber instead of hailing a […]
February 21, 2019 | Medical Practice Website
There are ONLY 3 ways to grow your small business: Gain a new customer Get an existing customer to spend more money in your business Increase the frequency of your customers’ interactions with your business Gain a NEW Customer Growing business owners have figured this out – you need NEW customers to create steadily increasing […]
February 21, 2019 | Video Testimonials on Websites
How many Facebook posts per day should a small business post? How many is too many Facebook posts per day? How Can Small Businesses gather User-Generated Content (UGC) such as Google Reviews and video testimonials? How can a business owner, manager or employee ask your current customer to for online reviews, Facebook posts and video […]
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