June 2, 2022   |  Small Business Marketing

Super Connectors: The Key to Making Your Videos Go Viral

Making your online content go viral may be more about WHO sees and shares your video than it is about WHAT you put in your video. Super connectors are special people who share online content at rates FAR greater than the average person. Actually, more than 90% of people who view any online video do […]

Continue Reading

May 6, 2022   |  Small Business Marketing

Small Business micro-Viral Videos

Small business owners – ice cream shops, doctors, lawyers and real estate agents – are all learning how to go viral online and gain new customers, revenue and exposure – for free! The process to go viral is not easy but it can be learned. There are specific steps these successful small businesses have done […]

Continue Reading

April 14, 2022   |  Web Marketing

Tai Lopez’ VRIN Score Predicts Video Virality

Tai Lopez went viral in 2015 with his Lamborghini in his garage. Ever since then, Tai Lopez has been this generation’s guru on social media success strategies. Many discount Tai’s business savvy because his target audience is young men, aged 16 to 24 years of age. But, you should know that Tai has some things […]

Continue Reading

February 28, 2022   |  Small Business Marketing

Best Small Business Viral Videos of All Time

The science behind what makes a video go viral has come a long way since “Charlie Bit My Finger” in 2005. Today, in 2022, we have many examples of small business viral videos that extend the reach of small business advertising, lower ad costs and gain new customers for small business owners. Wyoming Real Estate […]

Continue Reading

February 24, 2022   |  Web Marketing

Top 4 Reasons Why Most Influencers Fail

Here are the 4 most common reasons online influencers fail to achieve success in 2022. I’ve made all 4 of these mistakes as an online influencer. So, take 7 minutes to read this blogpost so you can avoid the mistakes I’ve made. You can’t find your niche You can’t measure your impact You can’t engage […]

Continue Reading

February 17, 2022   |  Web Marketing

What makes a video go viral?

Four factors affect a video’s propensity to go viral: The viral video is a story of personal triumph. The viral video is emotionally arousing. The viral video has something called ‘positive valence’. The viral video tells a story with an engaging narrative. Source material for this post from Viral Marketing: The Science of Sharing by […]

Continue Reading

February 13, 2022   |  Web Marketing

Become a Micro-Influencer in Your Own Zip Code with Viral Videos

You’re good at what you do – your customers LOVE you…
You’re even known in your local community.
You’re a small business owner; a doctor, lawyer or real estate agent..
How can you leverage that love?

Continue Reading

February 1, 2022   |  Web Marketing

What is a viral video?

You might think you need millions of views on YouTube to have a viral video; but, you don’t. A viral video is one that is shared above expectation for the level of views it has received. But, based on research by Karen Nelson-Field in her book Viral Marketing: The Science of Sharing, fewer than 10% […]

Continue Reading

January 9, 2022   |  Web Marketing

Stories of personal triumph make the best viral videos

It’s not all cute babies and cat videos. Stories of personal triumph make the most viral videos, according to research published in Viral Marketing: The Science of Sharing. This table is from Karen Nelson-Field’s research and shows the average number of shares per day based on the creative type of the video. Videos that have […]

Continue Reading

January 3, 2022   |  Small Business Marketing

Small business memes

What is a meme? A meme is a unique piece of cultural content that can be easily shared online from person to person. Each time a meme is shared, that person may add to, or alter, the meme slightly. For this article, ‘Internet meme’ and ‘meme’ are the same. Bear in mind, memes existed before […]

Continue Reading

December 19, 2021   |  Small Business Marketing

Personality Checklist for Online Influencers – Do You Have What it Takes?

Why do you need a Personality Checklist?
You will be better on camera if you have an idea of WHO you want to BE before you decide WHAT you want to say.

Continue Reading

December 5, 2021   |  Small Business Marketing

Small Business Viral Videos – 10 Great Examples

Every small biz owner would LOVE the online traffic these businesses gained when their viral marketing campaigns blew up online: Table of Contents Dollar Shave Club Blendtec – Will It Blend? PooPourri – Girls Don’t Poop Old Spice How Can Small Biz Make a BIG Impact with Video? Dr. Miami & Kodak Black Dr. Pimple […]

Continue Reading

November 21, 2021   |  Video Testimonials on Websites

Recruiting new employees with testimonial videos

Are you trying to find new employees? Every small business owner recognizes the labor market in 2021 has tightened up due to the COVID-19 pandemic. Americans are simply not applying for jobs and many open positions are unfilled. This tight labor market has been called “The Great Resignation”. Now may be the time for small […]

Continue Reading

October 14, 2021   |  Small Business Marketing

What Type of Business Story Should You Tell?

You’re a small business owner. You’re advertising your business – these days, you’re probably spending money online. Is social media free? Video is probably a part of your online marketing strategy. But, how do you tell your business story? In this post, we’ll show you which type of business story to tell and how to […]

Continue Reading

October 5, 2021   |  Small Business Marketing

Your Business Needs Simple Stories

Your customers are busy. Your story needs to cut through their mental clutter. Your story needs to stick in your customers’ mind. Table of Contents How to Make Your Story Stick Who Should Tell Your Story? How to Ask Your Customer to Tell Your Story What Do You Say in the Testimonial Video? How to […]

Continue Reading

September 22, 2021   |  Small Business Marketing

Online Reviews from Your Small Business Point-of-Sale

Picture this:  customer visits your small business, has a great experience, pays you and leaves. You ask for the Google Review.  “Sure, sure – yes, happy to do that for you.” Then, nothing. No reviews, no post, never answers the email. What’s a Small Business Owner to do? “Focus on that which you CAN control” […]

Continue Reading

September 21, 2021   |  Online Review Regulation

Federal Trade Commission (FTC) new rule on health data includes fitness apps and trackers

New regulations by the FTC on mobile apps is increasing and app developers should take heed. This Modern Healthcare article (membership required) summarizes the September 15th, 2021clarification by the FTC that mobile app data is covered by the FTC Breach Notification Rule even if your app is not specifically regulated under HIPAA. The Rule mandates […]

Continue Reading

September 11, 2021   |  Video Testimonials on Websites

6 Free Tools for Creating Client Testimonial Videos

Here are the 6 free tools for creating client testimonial videos in your small business. Table of Contents Get the free mobile app for video testimonials Watch the 2 hour Masterclass on Story Structure Develop your Online Personality Checklist Develop your Company Culture Checklist Calculate your Social Video ROI Layout your Lighting and Camera diagram […]

Continue Reading

August 31, 2021   |  Small Business Marketing

Why do you want to be an Online Influencer?

Becoming an Online Influencer is hard work.  It’s probably going to take you some time to achieve Online Influencer status. At one point, you may stop and ask yourself, “Why do I want to be an Online Influencer?” Money is most peoples’ 1st assumption – the Online Influencer market is currently at $14 billion annually […]

Continue Reading

August 28, 2021   |  Small Business Marketing

Is Social Media Free?

Free for who? Free for you? Or, free for these social media superstars who have cracked the code and attract millions of eyeballs to their YouTube and TikTok videos? Social Media is definitely free. All it takes is time.  Not money. 3 things you need to succeed with online video Story Personality Technology You Need […]

Continue Reading

August 20, 2021   |  Influence and Persuasion

Your Brain ‘Sees’ Video Images Same as ‘In Real Life’

Our brains cannot tell the difference between online video and people in real life. These are the results of a body of neuro-imaging research published in the Journal of Neurophysiology. That’s an amazing statement. How Your Brain ‘Sees’ & the Implications for Online Influencers Here the implications of that statement for Online Influencer Marketing: In […]

Continue Reading

August 3, 2021   |  Web Marketing

What Type of Content Should I Post to Social Media? Free Resources for Small Business Owners

Social media content creation is time-consuming and, since time is money, expensive. Save time AND money with these free content creation tools from the WOW Promoter team. Table of Contents Step-by-step Masterclass to Become an Online Influencer Video Reviews Mobile App Video Personality checklist Company Culture Checklist Social Media ROI calculator Step-by-step Masterclass to Become […]

Continue Reading

July 18, 2021   |  Influence and Persuasion

Influence: The Psychology of Persuasion – 6 ‘Weapons of Influence’ on YouTube

Learn the secrets of persuasion at the feet of the master. Dr. Robert Cialdini describes his 6 “Weapons of Influence” in these six, short YouTube videos. Commitment and Consistency Social proof Authority Liking Scarcity Reciprocity Commitment and Consistency The 2nd of Dr. Cialdini’s 6 ‘Weapons of Influence’, the Consistency Rule states that people have a […]

Continue Reading

June 28, 2021   |  Video Testimonials on Websites

Dr. Robert Cialdini explains why customers will leave a Google Review or a video testimonial

The 2nd of Dr. Cialdini’s 6 ‘Weapons of Influence’, the Consistency Rule, states that people have a ‘nearly obsessive desire’ to appear consistent with earlier decisions they have made. According to Dr. Cialdini… “Once we have made a choice, we will encounter personal and interpersonal pressures to behave consistent with that commitment.” How does this […]

Continue Reading

June 17, 2021   |  Video Testimonials on Websites

How to Be More Attractive and Trustworthy in Social Media Video with Dax Shepard

Watch Dax Shepard interview Russell Brand and be vulnerable for his audience. You can learn from Dax how to be more attractive and trustworthy on social media video:Dax Shepard is the ‘hot guy’ in the 2014 comedy ‘This is Where I Leave You’ and one of Apple’s hottest podcast celebrities with his Armchair Expert series […]

Continue Reading

June 12, 2021   |  Video Testimonials on Websites

What do I say in a video testimonial?

An interviewers’ guide to video content creation and customer connection “What do I say in a video testimonial?” Use real dialogue with your customers to create social video content. Many people struggle with this question – “What do I say on social video?” “Should I try to be funny?  Should I be serious and authoritative?” […]

Continue Reading

May 31, 2021   |  Google Reviews

User Generated Videos for Google My Business in 2021

Table of Contents What is Short Form Video? User Generated Content makes great Short Form Videos Steps to create review videos for upload to Google My Business 3 Steps to create a 30-second Review Video Gather more Google & video reviews with new app technology What is Short Form Video? Google My Business allows up […]

Continue Reading

April 27, 2021   |  Google Reviews

Why Would a Customer Give You a Google Review?

You’re a small business owner or manager and you need Google Reviews, testimonials and maybe even videos you can post to your social media feeds. But, why would a customer give you a Google Review or video testimonial? What’s in it for them? This blogpost will examine peoples’ intrinsic motivations to help out a business, […]

Continue Reading

April 9, 2021   |  Small Business Marketing

Good Goals for Social Media Managers in Healthcare

You’re the social media manager for a large medical practice.  It’s your job to drive new patients through the front door. You know social media works but it takes time… and content. LOTS of content! You have have heard , “Social Media is free!  Why do you need a budget?” Read “Is Social Media Free?” […]

Continue Reading

March 24, 2021   |  Video Testimonials on Websites

3 Patient Interview Skills from Dr. Pimple Popper

Do you interview your patients or customers for online video? If so, then you need these 3 essential patient interview skills to create truly engaging videos like social media celebrity Dr. Pimple Popper, aka: Dr. Sandra Lee. Patient Interview Skills for Social Media Your patient interview skills will set you apart from your competition on […]

Continue Reading

March 18, 2021   |  Influence and Persuasion

Social Proof Infographic

This social proof infographic below answers the following questions asked by marketers and consumers: What is Social Proof for? How Many Types of Social Proof Are There? Who 1st Described Social Proof? Why is Social Proof important in 2022? Online marketers have described over 64 types of social proof used on websites. Obviously, social proof […]

Continue Reading

March 10, 2021   |  Influence and Persuasion

What is Social Proof?

Social proof is third-party validation.

Social proof, as a term, was coined by Dr. Robert Cialdini in his book Influence: The Psychology of Persuasion in 1984.

Social Proof was one of the six ‘weapons of influence’ that salesman used to influence their prospects to buy from them.

Continue Reading

March 2, 2021   |  Video Testimonials on Websites

How to do a Video Testimonial in 2021

Here are the most Frequently Asked Questions (FAQs) our team here at the WOW Promoter get asked on our blog and our Facebook page about how to do a video testimonial.
Should I write out questions beforehand?
Should I use natural, room lighting or artificial lighting?
Should I get an external microphone?
How to set-up the ‘long-sided interview’
Where does the interviewer sit?
Should I use one or two cameras?

Continue Reading

February 22, 2021   |  Small Business Marketing

Online Marketing by Doctors

This is a good example of online marketing by doctors and it has proven to be very popular; garnering Dr. Miami many new patients and much expose to the Miami community.

Dr. Miami uses 10 Interviewing Tips that every doctor should employ online

Continue Reading

February 21, 2021   |  Small Business Marketing

10 Patient Interview Techniques that are AWESOME

Here are 10 patient interview techniques from America’s #1 surgeon on social media: Dr. Miami. Use these to make your own patient videos more engaging for your fans, funnier or simply easier to watch.

Continue Reading

February 9, 2021   |  Video Testimonials on Websites

Examples of Video Testimonials

The ‘best’ examples of testimonial videos are interview videos. Especially if they are ‘do-it-yourself’ testimonial videos.  Small businesses can learn to make testimonial videos that can go ‘locally’ viral and earn you new business. Here, we’ll explain with some examples of ‘good’ and bad’ testimonial videos in the next sections… What are some examples of […]

Continue Reading

February 4, 2021   |  Web Marketing

Why is Dr. Miami the Best Doctor in America in 2022?

Tips you can use to become an Online Influencer Perhaps the better question is this – how can YOU also get internet famous? Many of us are familiar with Dr. Miami’s amazing success with his Snapchat surgical videos that exploded his medical practice onto online fame in 2016. Check out ‘Social Media Marketing for Plastic […]

Continue Reading

January 28, 2021   |  Video Testimonials on Websites

How To Interview a Customer Face-to-Face for a Video Testimonial During COVID

Pre-interview communicationHealth Screen Prior to InterviewHealth Screen On-siteArrive to the Live Interview siteThe handshakeSocial distancingCleaning Pre-interview communication Describe to your customer how the interview will go before it happens. Remember that your customer is probably more nervous than usual, because of the pressure of the interview and the precautions they need to take due to […]

Continue Reading

January 24, 2021   |  Video Testimonials on Websites

What Makes a Good Video Testimonial?

A good video testimonial is one that converts your prospective customers into new customers. Video testimonials are being used more and more every day – apps that automate the testimonial collection process are one reason for this increase. The demand for daily ‘content’ on social media is also driving the increase in online video – […]

Continue Reading

January 13, 2021   |  Small Business Marketing

Social Media Marketing for Plastic Surgeons

Plastic surgeons are trying to use social media to attract new patients to their practices. In this post, we’ll describe top strategies for social media marketing for plastic surgeons. We’ll also cover the following: How Much are Plastic Surgeons Posting on Social Media? What are the Best Plastic Surgery Posts to Gain Engagement (with examples)? […]

Continue Reading

December 27, 2020   |  Influence and Persuasion

Social Proof Can Help People Help Other People

Social proof helps you do hard things by watching other people do those things.

The original research on social proof showed helpful effects for difficult behaviors like the following:
quitting drinking, avoiding self-harm, suicide, changing negative thinking…

Continue Reading

December 1, 2020   |  Small Business Marketing

Dr. Miami’s Social Media Review – How Do YOU compare?

Today, we’re going to explore the social media channels of Dr. Miami, aka: Dr. Michael Salzhauer, a famous cosmetic surgery who first came to fame in 2016 when he was the first doctor to start putting his cosmetic surgery – the Brazilian Butt Lift and breast augmentations – on Snapchat.

Continue Reading

November 18, 2020   |  Video Testimonials on Websites

How to ask for a customer video testimonial

There are 2 ways to ask for a video testimonial: Directly, face-to-faceVirtually, by text/email or website display widget  Which is the best way to ask questions for a video testimonial? There are 2 methods to ask for a video testimonial in 2022: When your customer is face-to-face in your place of business (Direct Request)When your […]

Continue Reading

November 14, 2020   |  Video Testimonials on Websites

An Example of Celebrity Social Proof: Orson Welles

Celebrity Social Proof:  Orson Wells & Winston Churchill Winston Churchill nodded his head in greeting to the famous director-radio host Orson Welles as they passed each other in a crowded restaurant. Welles was trying to obtain money for a movie project from a wealthy theater financier.  Upon reaching their table, the financier turned to Welles […]

Continue Reading

November 6, 2020   |  Influence and Persuasion

Do Credentials Matter in Influencer Marketing?

Table of Contents What Are Credentials? Why do Credentials Matter Online? Doctors Successfully Use Social Media to Grow their Real World Practices How Did Dr. Miami Create His Social Media Following? How Did Dr. Pimple Popper Create Her Social Media Following? Where Did We get the Data that Shows Credentials are Dead Online? Why Should […]

Continue Reading

October 29, 2020   |  Influence and Persuasion

Improve Your Online Personality with this 1 simple tool in 2021

“Know thyself” Socrates What We’ll Discuss about Video Personality Checklists What is a Video Personality Checklist? How Does the Video Personality Checklist Work? An Example of a Video Personality Checklist What is a Video Personality Checklist? A personality checklist is a quick self-inventory of your personality traits – the intent is to provide insight as […]

Continue Reading

October 9, 2020   |  Influence and Persuasion

How Many Types of Social Proof Are There?

There Are Only Two Types of Social Proof Who Coined the Term ‘Social Proof’? Social Science Experiments Describing Social Proof What is Modern Social Proof Types of Social Proof According to Conversion Rate Optimization (CRO) professionals What is a ‘Category’ of Social Proof? There are only 2 Types of Social Proof – According to Social […]

Continue Reading

September 28, 2020   |  Web Marketing

Measure Customer LOVE with the Net Promoter Score

To calculate your NPS manually, use this simple formula Prompt Customers with an NPS Poster When NOT to use the NPS The Net Promoter Score Tells a Love Story How do you measure customer loyalty? How do you know you’re winning?  Your customers will tell you.  When your business exceeds your customers’ expectations they’ll reward […]

Continue Reading

September 27, 2020   |  Web Marketing

Does Social Media Make Money for Small Business Owners?

In this blogpost we’ll discuss: What is the ROI on social media? How Business Schools measure ROI Definitions of Social Media Engagement Social Media Analytics How to Track New Leads at the Point of Sale What will be your ROI on social media? Gather more Google & video reviews with new app Small business owners […]

Continue Reading

September 23, 2020   |  Influence and Persuasion

The 6 Forces of Persuasion of Dr. Robert Cialdini

Dr. Robert Cialdini’s Six Forces of Persuasion Dr. Robert Cialdini describes the 6 forces of persuasion in his 1984 book Influence: The Psychology of Persuasion.    Online influencers and small business owners should should understand how customers respond to these ‘weapons of influence’. Reciprocity Commitment and Consistency Social Proof Liking Authority Scarcity Dr. Robert Cialdini […]

Continue Reading

September 23, 2020   |  Online Review Regulation

WOW Promoter App Terms of Use

WOW Mobile App Terms of Use Updated:  20 August 2021 Vision for the Company We serve small business owners, helping create better online and social media connections with their real-word customers. Our Pledge to You The team at WOW Promoter Inc is comprised of small businesspeople – we have ALL felt the joy of ownership, […]

Continue Reading

September 19, 2020   |  Online Review Regulation

Privacy Policy

What is the WOW Promoter app? Our website address is: https://wowpromoter.com. This privacy statement (“Privacy Statement”) applies to the treatment of personally identifiable information submitted by, or otherwise obtained from, you in connection with the associated application (“Application”). The Application is provided by WOW Promoter, Inc (and may be provided by WOW Promoter, Inc on […]

Continue Reading

September 19, 2020   |  Video Testimonials on Websites

Three Simple Steps to Collect a Customer Testimonial

Create a Remarkable Customer Experience Listen to and Prompt Your Customer to Give You a Testimonial Use Technology to Increase the Reach of Your Testimonial Steps 1, 2 and 3 are the basic three steps to collect a customer testimonial. Steps 4, 5, 6 and 7 add context,  But, let’s break these steps down so […]

Continue Reading

September 10, 2020   |  Influence and Persuasion

The 7 New Rules of Social Media in 2021

The 7 Rules of Social Media for Small Business Owners in 2021 are the following: The Social Proof Rule The Proximity Rule The Free Rule The Rule of You The Power Law The Reciprocity Rule The Consistency Rule Full Disclosure:  I do social media audits.   Our company, WOW Promoter Video Testimonials, makes and sells […]

Continue Reading

June 30, 2020   |  Web Marketing

The Modern Criteria for Social Media: The VRIN Score

The VRIN score is a simple method to rank the viral quality of your web content, be it video, images or text posts.   Just think about the VRIN this way – no content should be placed online that does not have at least an ‘8’ a ‘9’ or a ’10’ VRIN score. So, what […]

Continue Reading

May 15, 2020   |  Google Reviews

Negative Google Reviews & How They Affect a Small Business

What is a Negative Google Review? A negative Google Review is two-star review or below; three stars is equivocal (neither good nor bad) while four and five star reviews are good-to-excellent. Here’s what we’ll also discuss on this blog post. Table of Contents What is not a negative Google Review How to respond to a […]

Continue Reading

May 4, 2020   |  Web Marketing

Should Plastic Surgeons Advertise on Social Media in 2020?

The question “Should Plastic Surgeons Advertise on Social Media?” is actually part of a bigger question – “Should Plastic Surgeons Advertise Online?” Here’s a quick summary of what you’ll get by reading this blogpost: Table of Contents How many new customers will I get from online advertising? Customer Lifetime Value (LTV)  Average Cost of Acquisition […]

Continue Reading

April 22, 2020   |  Video Testimonials on Websites

Testimonials in the Time of TikTok

Small business owners, TikTok will change your world. You don’t dance and wave your arms, you say?  So how will TikTok change your world? In 2020, TikTok is making made video self-expression cool, fun and ubiquitous in the United States.  And, TikTok can be cool, fun and profitable for small businesses, too. TikTok now has […]

Continue Reading

April 18, 2020   |  Online Review Regulation

Testimonials, Reviews and Privacy Law: What You Should Know

Table of Contents Common Questions About Testimonials and Reviews Federal Trade Commission Guide Concerning the Use of Endorsements and Testimonials in Advertising  Google Terms of Service The HIPAA Privacy & Security Law Where Did HIPAA Come From? Can I Take Testimonial Videos on My Cell Phone? Do I Need to Comply with HIPAA Privacy and […]

Continue Reading

March 12, 2020   |  Video Testimonials on Websites

Startup Checklist for the WOW Promoter Video Testimonial app

Social proof online is what you can get with video testimonials from your current clients and patients. If you’ve made the decision to use video testimonials in your medical practice or small business storefront then this Checklist is the first place to start. Table of Contents What is the WOW Promoter app?Review your social media […]

Continue Reading

January 7, 2020   |  Video Testimonials on Websites

The Origins of the WOW Promoter Video Testimonial

How a Physical Therapist Built a Social Media Marketing Company When I was 10 years old, I saw my whole life in front of me – in my ten-year old’s eye I saw a fully-grown, successful businessman. I was that guy in the suit, the one everyone looked up to with respect.  He had all […]

Continue Reading

June 5, 2019   |  Video Testimonials on Websites

What Should I Title My Testimonial Video?

What We’ll Discuss in this Blogpost Your Testimonial Videos Need a Title  Answer the Question that is in your Customers’ Mind What is the Customer Journey? Where Do Testimonial Videos Fit Into the Customer Journey? Answer New Customers’ Questions with the Testimonial Video Your Testimonial Videos Need a Persuasive Title  The title is one of […]

Continue Reading

March 31, 2019   |  Small Business Marketing

Talk Triggers: Make Your Small Business Different

Talk Triggers is a 2018 business book written by Jay Baer and Daniel Lemin  Link to the podcast on Social Media Examiner with author Jay Baer here. Small business owners who rely on word of mouth marketing in 2021 to advertise to potential new customers should read this book. Table of Contents Definition of a […]

Continue Reading

March 25, 2019   |  Google Reviews

What Does Client Happiness Look Like?

What is ‘The Happiness Scale’  The Happiness Scale is an exercise suggested by Y Combinator’s Sam Altman (and described in

Continue Reading

February 21, 2019   |  Web Marketing

Three Ways to Grow Your Small Business

There are ONLY 3 ways to grow your small business: Gain a new customer Get an existing customer to spend more money in your business Increase the frequency of your customers’ interactions with your business Gain a NEW Customer Growing business owners have figured this out – you need NEW customers to create steadily increasing […]

Continue Reading

February 21, 2019   |  Video Testimonials on Websites

How Many Times a Day Should a Small Business Post to Facebook?

How many Facebook posts per day should a small business post? How many is too many Facebook posts per day? How Can Small Businesses gather User-Generated Content (UGC) such as Google Reviews and video testimonials? How can a business owner, manager or employee ask your current customer to for online reviews, Facebook posts and video […]

Continue Reading