August 20, 2021   |  Influence and Persuasion

Your Brain ‘Sees’ Video Images Same as ‘In Real Life’

Our brains cannot tell the difference between online video and people in real life. These are the results of a body of neuro-imaging research published in the Journal of Neurophysiology. That’s an amazing statement. Here the implications of that statement for Online Influencer Marketing: In 2021, we see 85% of the internet bandwidth is online […]

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July 18, 2021   |  Influence and Persuasion

Influence: The Psychology of Persuasion – 6 ‘Weapons of Influence’ on YouTube

Learn the secrets of persuasion at the feet of the master. Dr. Robert Cialdini describes his 6 “Weapons of Influence” in these six, short YouTube videos. Commitment and Consistency Social proof Authority Liking Scarcity Reciprocity Commitment and Consistency The 2nd of Dr. Cialdini’s 6 ‘Weapons of Influence’, the Consistency Rule states that people have a […]

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March 18, 2021   |  Influence and Persuasion

Social Proof Infographic

This social proof infographic answers the following questions: What is Social Proof? How Many Types of Social Proof Are There? Who 1st Described Social Proof? Keep reading to see some examples of social proof used for online marketing. Download the Online Social Proof infographic Keen to learn more about social proof? Check out these pillar […]

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March 10, 2021   |  Influence and Persuasion

What is Social Proof?

Social proof is third-party validation.

Social proof, as a term, was coined by Dr. Robert Cialdini in his book Influence: The Psychology of Persuasion in 1984.

Social Proof was one of the six ‘weapons of influence’ that salesman used to influence their prospects to buy from them.

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December 27, 2020   |  Influence and Persuasion

Social Proof Can Help People Help Other People

Social proof helps you do hard things by watching other people do those things.

The original research on social proof showed helpful effects for difficult behaviors like the following:
quitting drinking, avoiding self-harm, suicide, changing negative thinking…

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November 6, 2020   |  Influence and Persuasion

Do Credentials Matter in Influencer Marketing?

Table of Contents What Are Credentials? Why do Credentials Matter Online? Doctors Successfully Use Social Media to Grow their Real World Practices How Did Dr. Miami Create His Social Media Following? How Did Dr. Pimple Popper Create Her Social Media Following? Where Did We get the Data that Shows Credentials are Dead Online? Why Should […]

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October 29, 2020   |  Influence and Persuasion

Improve Your Online Personality with this 1 simple tool in 2021

“Know thyself” Socrates What We’ll Discuss about Video Personality Checklists What is a Video Personality Checklist? How Does the Video Personality Checklist Work? An Example of a Video Personality Checklist What is a Video Personality Checklist? A personality checklist is a quick self-inventory of your personality traits – the intent is to provide insight as […]

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October 9, 2020   |  Influence and Persuasion

How Many Types of Social Proof Are There?

There Are Only Two Types of Social Proof Who Coined the Term ‘Social Proof’? Social Science Experiments Describing Social Proof What is Modern Social Proof Types of Social Proof According to Conversion Rate Optimization (CRO) professionals What is a ‘Category’ of Social Proof? There are only 2 Types of Social Proof – According to Social […]

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September 23, 2020   |  Influence and Persuasion

The 6 Forces of Persuasion of Dr. Robert Cialdini

Dr. Robert Cialdini’s Six Forces of Persuasion Dr. Robert Cialdini describes the 6 forces of persuasion in his 1984 book Influence: The Psychology of Persuasion.    Online influencers and small business owners should should understand how customers respond to these ‘weapons of influence’. Reciprocity Commitment and Consistency Social Proof Liking Authority Scarcity Dr. Robert Cialdini […]

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September 10, 2020   |  Influence and Persuasion

The 7 New Rules of Social Media in 2021

The 7 Rules of Social Media for Small Business Owners in 2021 are the following: The Social Proof Rule The Proximity Rule The Free Rule The Rule of You The Power Law The Reciprocity Rule The Consistency Rule Full Disclosure:  I do social media audits.   Our company, WOW Promoter Video Testimonials, makes and sells […]

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