How You Can Use Video Testimonials to Create Social Proof Online
March 18, 2021 | Social Proof on Websites
This social proof infographic answers the following questions: What is Social Proof? How Many Types of Social Proof Are There? Who 1st Described Social Proof? Keep reading to see some examples of social proof used for online marketing. Download the Online Social Proof infographic Keen to learn more about social proof? Check out these pillar […]
March 10, 2021 | Social Proof on Websites
Social proof is third-party validation.
Social proof, as a term, was coined by Dr. Robert Cialdini in his book Influence: The Psychology of Persuasion in 1984.
Social Proof was one of the six ‘weapons of influence’ that salesman used to influence their prospects to buy from them.
December 27, 2020 | Social Proof on Websites
Social proof helps you do hard things by watching other people do those things.
The original research on social proof showed helpful effects for difficult behaviors like the following:
quitting drinking, avoiding self-harm, suicide, changing negative thinking…
November 6, 2020 | Social Proof on Websites
Table of Contents What Are Credentials? Why do Credentials Matter Online? Doctors Successfully Use Social Media to Grow their Real World Practices How Did Dr. Miami Create His Social Media Following? How Did Dr. Pimple Popper Create Her Social Media Following? Where Did We get the Data that Shows Credentials are Dead Online? Why Should […]
October 29, 2020 | Social Proof on Websites
October 9, 2020 | Social Proof on Websites
There Are Only Two Types of Social Proof Who Coined the Term ‘Social Proof’? Social Science Experiments Describing Social Proof What is Modern Social Proof Types of Social Proof According to Conversion Rate Optimization (CRO) professionals What is a ‘Category’ of Social Proof? There are only 2 Types of Social Proof – According to Social […]
September 23, 2020 | Social Proof on Websites
Dr. Robert Cialdini’s Six Forces of Persuasion Dr. Robert Cialdini describes these six forces in his 1984 book Influence: The Psychology of Persuasion. Small business owners should should understand how customers respond to these ‘weapons of influence’. Reciprocity Commitment and Consistency Social Proof Liking Authority Scarcity Dr. Robert Cialdini describes these six forces as ‘weapons […]
September 10, 2020 | Social Proof on Websites
The 7 Rules of Social Media for Small Business Owners in 2020 are the following: The Social Proof Rule The Proximity Rule The Free Rule The Rule of You The Power Law The Reciprocity Rule The Consistency Rule Full Disclosure: I do social media audits. Our company, WOW Promoter Video Testimonials, makes and sells […]
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