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Recruiting new employees with testimonial videos

December 1, 2020 | Video Testimonials on Websites

Are you trying to find new employees?

Every small business owner recognizes the labor market in 2021 has tightened up due to the COVID-19 pandemic.

Americans are simply not applying for jobs and many open positions are unfilled.

This tight labor market has been called “The Great Resignation”.

Now may be the time for small business owners to get creative with their recruiting strategies.

Now may be the time for small business owners to use video testimonials to speak directly to prospective employees in the labor market.

Existing employees speak on video with authenticity – use their time and energy to speak to new, prospective employees.

Video testimonials convey face-to-face emotions of people that actually work in your business.

Existing employees use the power of social proof.

Discover how Social Proof can help other people

Getting starting with video

Small business owners are busy. 

Too busy to learn video. 

So, you’ll need tools.

You’ll need several of the tools referenced here in order to successfully accomplish social media video creation to recruit new employees.

Here is what you’ll need to get started with recruiting videos:

  • The Worlds’ Simplest Story
  • The Mobile App
  • The Proximity Rule and Mirror Neurons
  • Checklists
  • The X-Factor

The Worlds’ Simplest Story

The Worlds’ Simplest Story is a tool you will use to teach your team members what to say on video.

The Worlds’ Simplest Story is a process your team learns and then teaches another team member – usually in about 30 seconds or less.

The team training is free & takes less than 1 hour.   

The training happens over on our Thinkific Masterclass site.

The team training takes less than 1 hour.

The Mobile App

The Mobile App is the tool you will use to capture customer video at the point of sale.

The app is also free and can run on your iPhone or your Android device.

Download the app from the Apple App store or the Google Play store – click the image to download now. WOW App download banner

The Proximity Rule and Mirror Neurons

First discovered in 1994 – 10 years BEFORE social media – mirror neurons explain WHY we view some online videos and photos as ‘authentic’ and others not.

Mirror neurons allow us to ‘read’ the emotions of other people – even those people we only ‘see’ in online video and images.

Discover more about Mirror Neurons and the Proximity Rule here


“… the volume and complexity of what we know has exceeded our individual ability to deliver it’s individual benefits correctly…

…we need a different strategy for overcoming failure, one that builds on experience and takes advantage of our knowledge…

…there is such a strategy

It is a checklist.”

Atul Gawande, MD

The Checklist Manifesto

  1. Personality checklist This tool is a simple list of an individual’s personality characteristics on 1 page.  We use this to help choose ONE trait to emphasize on video.

    Discover more about the Personality Checklist here.

  2. Company Culture checklist Use this tool to ensure uniformity and consistency of your company’s message online.
  3. Media and Video Release for Online Video Every small business needs a Media Release today – even for your own employees. 
    You can’t post on social media without one. Use our Media Release stored within the Mobile App.

The X Factor

The X-Factor is simply ‘b roll’ video that you can capture during downtime to enhance ANY recruiting testimonial.

Here are some ideas for fun, easy videos that your current employees in your small business can post on social media:

  • Meet the team
  • “A day in the life…“
  • Product demonstration
  • Service demonstration
  • “How to…”
  • Grand re-opening
  • Holiday & birthday parties

Use these free tools to make simple. fast recruiting videos to overcome your labor shortage during The Great Resignation.


Get the free app – save time and $$

If you are an influencer who deals face-to-face with people, like a dentist or a real estate agent, you can become an online influencer using short, testimonial videos on popular social platforms.

We can show you how.

Do you like all the hosting and posting?

All the hashtags, hypertext links and tech-y stuff?

If not, just let the WOW Promoter app do it for you – for free!

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