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The Origins of the WOW Promoter Video Testimonial

December 1, 2020 | Video Testimonials on Websites

How a Physical Therapist Built a Social Media Marketing Company

When I was 10 years old, I saw my whole life in front of me – in my ten-year old’s eye I saw a fully-grown, successful businessman.

I was that guy in the suit, the one everyone looked up to with respect.  He had all the answers, all the skills and all the money. 

He got the job done.

I graduated college with a professional degree, I saw my chance and I opened my own business.  And, just like that, at 25 years old, I was an overnight success!

At least, in my own mind, I was successful. 

I am a small business owner!

Flash forward a few years and I’m working 12 hour days and making money but I’m exhausted.

My competition is big money doctors and hospitals and they are have BIG budgets to advertise and take my customers.

I was working late one night (as usual), staring down at my cluttered desktop when I saw a handwritten note from one of my customers…

“Thank you so much for the extra attention and for helping me solve my problem!

…was all it said.

I paused, deep in thought.

Maybe that was it! 

Maybe patient testimonials was a how I could fight back against the big money hospitals and their big budget advertising.

We asked my patient to record a video of her testimonial – and she did!

I still remember that handwritten note even though she gave it to me 15 years ago. 

It was 2005.  We started collecting customer testimonials, on paper at the time – you can see some examples here.

The New Rules for Social Media Marketing for Small Business

That is how I discovered the New Rules for Social Media Marketing for Small Businesses

We began experimenting with YouTube in 2007.  Now, many years later, our observations and tests have yielded some helpful observations I hope you can gain from.

Video testimonials came from my observation as a small business owner – a physical therapist in private practice – that many clients WANT to express thanks to a small business where they experience surprise and delight with your service or product.

Written Testimonials:  Analog-to-Digital Conversion

For years, I collected written testimonials and even video testimonials – I would post these to my website. The written testimonials I would put on the walls of my small business and in the waiting room.

In my 25 years in small business – helping people, making a living.  I saw many people who had something positive to say about my business…“Thank you – you helped me.”

Small businesses owners hear this everyday – that’s why most of us go into business.  These moments are opportunities to share your story with the world.

Your clients might LOVE the chance – if the technology were there – to say a few quick words on video – for your website, for your Lobby TV video, for your social media sites.

Those post would be seen by family, friends and neighbors of your happy client who might then come to see YOU to fix their problem.

I Was the Worlds’ First Physical Therapist on YouTube

I saw this opportunity clearly many years ago – as a matter-of-fact, I was THE FIRST in my profession to put my public-facing videos on YouTube in 2007. 

My original YouTube videos from 2007 are still there.

But, I am not a ‘tech guy’ – I don’t write code, I don’t build apps and I didn’t invent the Internet 🙂

I had to wait until 2018, when the tech is accessible enough, the code is cheap enough and the demand is big enough to build a tool to help small business owners capture those moments.

Also, social media networks are now available that allow you to post videos to inexpensively advertise your business to the world – even if your ‘world’ is simply your local community.

The result is the WOW Promoter Kiosk – a tool that sits in your small business, collects video from your clients (with a little prompt form your Team) and send it to the Web to share your good work with the world.

I hope you like it – I wish I had a tool like this when I was running my small business in 2007. 

I believe the WoW Promoter would have helped me. 

I hope it helps you.

You can order by calling me at (1.941.623.6109) or sending an email to

Become an Online Influencer – Get the App and free Downloads

Promote your business online using the face, the voice and the words of your BEST customers speaking directly to NEW customers in online video.

Some of these videos may go viral. Some videos will become an internet meme.

ALL the videos can be used to promote your business.

Get ALL the free tools to create Viral Videos

Set up your account by emailing

The app is free – go download at Apple App Store or the Google Play store.

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