Become a Social Media Influencer

How You Can Use Video Testimonials to Create Social Proof Online

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What do I say in a video testimonial?

December 1, 2020 | Video Testimonials on Websites

An interviewers’ guide to video content creation and customer connection

“What do I say in a video testimonial?”

Use real dialogue with your customers to create social video content. Many people struggle with this question –

  • “What do I say on social video?”
  • “Should I try to be funny? 
  • Should I be serious and authoritative?”

You’ll hear lots of suggestions and ideas from online content creators but we’d recommend you keep your video content as real as possible –  use real dialogue from current customers to create interesting, engaging video content.

Here are 3 examples of social media Influencers who share their expert tips

Learn from Social Media Superstars

Here are some examples of how to connect with customers from actual online influencers who have gone viral:

  • ZDoggMD
  • Dr. Pimple Popper
  • Dr. Miami


Zubin Damania, MD shows us how he uses real, personal traits such as…

  • Vulnerability
  • Humility
  • Humor

ZDoggMD connects with his customers and brings energy to his videos with these skills that you can learn, too!

Dr. Pimple Popper

Sandra Lee, MD also connects with her patients using warm, human traits like these:

  • Vulnerability
  • Compassion
  • Humility

Dr. Lee is treating actually patients and her bedside skills are impressive – and, we can learn from her and be like her!

Dr. Miami

Finally, Dr. Miami shows us a whole set of interview tips he uses in his 30-minute interview with Kodak Black in 2016: 

To learn these skills and more; check out these helpful tips:

Gather more Google & video reviews with new app

Promote your business online using the faces, the voices and the words of your BEST customers speaking directly to NEW customers in online video. Use the WOW Promoter app to collect customer testimonials and Google Reviews from your point-of-sale.

See why customers will GIVE you a Google  Review 

Set up your account by emailing The app is free – go download at Apple App Store or the Google Play store.

Click the image to download the app to your mobile device:

WOW App download banner
WOW Mobile App Download link to Google Play and Apple iStore