Become a Social Media Influencer

How You Can Use Video Testimonials to Create Social Proof Online

View All

Why do you want to be an Online Influencer?

December 1, 2020 | Small Business Marketing

Becoming an Online Influencer is hard work.   It’s probably going to take you a long time to achieve Influencer status.

At some point, I hope you stop and ask yourself, “Why do I want to be an Online Influencer?”

Money is most peoples’ 1st assumption – the Online Influencer market is currently at $14 billion annually in the USA and is doubling every 3 years.

Businesses invest in this channel due to the impact of influencers on online purchase intent.


Why Ask Why?

“The unexamined life is not worth living”

… said Socrates, who later killed himself over a dispute with politicians.  Seems a little extreme – I hope you don’t do that.

“If you understand your ‘Why’ you can bear any ‘What’ …”

… said Simon Sinek, as he attempts to help brands connect with customers and employees.

Sinek also asks “Are Online Influencers a Problem?”  Sinek answers this question in the next video:

Are Influencers simply taking?  Status, money and power – without giving back to their followers and society?  

If Online Influencers are simply taking – and not giving back – then Sinek predicts that their influence will be short-lived.

Dr. Robert Cialdini explains why your customer WANTS to leave you a Google Review


Humans have 3 basic motivations:

  • Achievement – we want to do or make something other people recognize as great.
  • Affiliation – we want to connect with other people.
  • Power – we want to control or influence other people.

Are you doing it for the money?

Do you want to be famous?

Or, do you have something important to say or share?

One of these motivations is usually primary, according to McClellan’s Human Motivation Model.

Which one is your ‘Why’?


How to Gather Online Influence in 2021

There are at least 3 things you need to succeed with online video in 2021:

  • Your Story

What’s my story for online video?

  • Your Personality

Use this 1 simple tool to develop your online personality

  • Up-to-date Technology

Get the app, below.


Gather more Google & video reviews with new app

Promote your business online using the faces, the voices and the words of your BEST customers speaking directly to NEW customers in online video.

Use the WOW Promoter app to collect customer testimonials and Google Reviews from your point-of-sale.

See why customers will GIVE you a Google Review 

Set up your account by emailing info@WOWPromoter.com.

The app is free – go download at Apple App Store or the Google Play store.

Click the image to download the app to your mobile device:

WOW App download banner
WOW Mobile App Download link to Google Play and Apple iStore.